With the release of Swipe the Vote in spring 2016, Tinder, the ultimate hook-up app, broke new ground in the United States by claiming to be able to match young voters with their dream-perfect presidential candidate. The matchmaking app tries to make voting sexy by employing to representative politics its same cut-to-the-chase dating method.
Who wants to read up on candidates’ policies, attend rallies or even watch a debate? You just want to jump into the bed of democracy with the one who turns you on politically, right? Who would bother to vote in the future if a set of sophisticated algorithms just identified, by trawling your data mine, your ideal candidate?